Selected Projects

Designed a cohesive visual identity, SEO-optimized website, and professional communication materials, conveying trust and modernity. Delivered a user-friendly digital experience with consistent branding across print and web, establishing the notary office professional presence and fostering client engagement.

The Teutschmann Artisan Menuisier (TAM) is a Swiss company that specializes in the manufacture of high-end wooden furniture. The goal of the project was to create a logo, a website, the whole visual identity and the online (and local) presence.

The Brain Marketer is an English neuromarketing blog developed for SEO and GEO performance. Built on WordPress with the Neve theme and hosted on Infomaniak, it uses WAF Cloudflare protection. Content follows SEO/GEO best practices with Adobe Firefly visuals, NotebookLM podcasts, and GDPR-compliant analytics. Monetization leverages Buy Me a Coffee, Patreon, and Google Reader Revenue with optimized CTAs and A/B testing.

Course summary : neuromarketing for sales and advertising. - In the customer's brain, - From attention to decision making, - The art of influence in three steps, - Introduction to neuromarketing, - How the brain works, - Areas of application of brain imaging

The Registration Form is the business entry point of the company. Every customer have to fill it to going forward.

The Customer Space (prototype only) allows each client to have an overview of their contracts, their invoices with a way to pay them online and to participate in monthly contests. The client also has the possibility to modify most of his personal information.

The Restaurant is located in a high traffic area of a Swiss city. The specialties are mainly grilled meat. Most of the customers have few time and require a fast service. The Restaurant’s App promises the fastest ordering experience.

The communication plan aimed to promote the product in a coordinated way, ending with a call to register for a webinar. My role was to designed and executed the communication campaign, coordinated LinkedIn posts, and tracked engagement.

UX analysis revealed low retention and high bounce rates. Users weren't scrolling much and struggled to find the information they needed. Additionally, the page's visual complexity created friction for some visitors. The project aimed to create a fast, intuitive homepage with clear, instantly accessible information. The design focused on being light and pleasant, while improving product and service recognition. A clear user journey with defined calls to action was also established.

With more events across Switzerland in multiple languages, a standardized process and efficient tracking system became essential. The project aimed to streamline planning and monitoring for better coordination between project leads. As Marketing & Communication Project Manager at dbi services, I was responsible for designing the process, coordinating tasks, and managing all communications.

At dbi services, I contributed to YaK—a platform designed to quickly deploy multi-technology infrastructures with minimal effort. It addressed a key need to reduce time to market for both consultants and clients. As Marketing Project Manager, I handled user research, wireframing, prototyping, and usability testing. I focused on accessibility and created a clear, intuitive interface for managing infrastructures and components.