Hello, my name is Vincent Heimann
I work on digital products that make sense for users and support meaningful business goals. My approach brings together strategy, UX, and iterative improvement to help turn insights into practical solutions. I enjoy making complex problems easier to navigate, bringing teams together around a shared direction, and shaping experiences that genuinely help people. I’m always happy to chat about product thinking, thoughtful innovation, and making smarter digital decisions.
The quality of a product lies in its ability to meet a real need, simply and effectively, within a coherent technical, human and strategic ecosystem.
Tools & Technologies
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Skills & Expertise
Product Ownership & Business Analysis
Translating business needs into prioritized backlogs (MoSCoW), maximizing value through OKRs and empiricism, and guiding cross-functional Agile teams (Scrum, Kanban) with strong ownership and clear accountability.
Stakeholder Engagement & Strategic Alignment
Facilitating transparent communication and alignment between technical teams and business stakeholders to ensure strategic objectives are met.
Agile Methodologies (Scrum & Kanban)
Implementing Agile workflows (Scrum, Kanban) grounded in Lean management and empiricism to optimize team productivity and foster iterative delivery.
UX Research, Design Thinking & Prototyping
Driving user insights through UX research, applying Design Thinking, and building interactive prototypes with responsive design principles.
Content Strategy & KPI Monitoring
Developing targeted content strategies steered by KPIs, OKRs and SMART goals, validated through A/B Testing and analytics (heatmaps, user flows), and framed with strategic tools (NABC, Blue Ocean canvas) to maximize engagement.
SEO/GEO Optimization & Growth Hacking
Applying SEO/GEO best practices and growth tactics to drive organic & generative reach and conversion through data-driven strategy.
Strategic Problem Solving & Risk Mitigation
Leveraging data and intuition to preemptively solve challenges and manage risks across projects and products.
Data Analytics & Informed Decisions
Utilizing heatmaps, user flows, and KPI dashboards to interpret user behavior and guide data-driven strategy.
Brand Identity & Visual Strategy
Building consistent, strategic brand visuals and messaging aligned with user expectations and market needs.
Adaptability & Continuous Learning
Maintaining agility by embracing continuous skill development and evolving industry standards.
Personal Mastery & Professional Growth
Pursuing excellence through deliberate practice and active adoption of emerging digital practices.
Multilingual Communication & Collaboration
Facilitating seamless engagement across English, French, and German speaking teams and partners.
Technical Communication & Documentation
Crafting precise, actionable documentation and communication that simplifies complex technical concepts.
Front-End Development Expertise
Building responsive, performant web interfaces with keen attention to UX, accessibility, and maintainability.
Work Experiences
Marketing & Communication Project Manager
dbi services
Delémont & Nyon
2022 – present
Defines and prioritizes marketing and digital initiatives. Steers solution delivery by aligning business needs, user concerns and strategic objectives. Oversees the consistency of B2B journeys and interfaces, analyzes usage data and identifies continuous-improvement levers to maximize product impact.
Web & UX/UI Specialist, Project Leader & Super User
SwissCaution
Nyon
2021 – 2022
Contributes to digital strategy and drives continuous improvement of the user experience. Prioritizes needs, defines UX/UI principles and translates them into User Stories. Analyzes performance (UX, A/B testing) and supports the rollout of retail and B2B interfaces. Additional responsibilities: Agile Ambassador (Kanban), Front-end developer, Super User Agile@SwissCaution (Marketing & Communication)
Web Designer, Project Leader & Product Owner
SwissCaution
Bussigny
2016 – 2021
Leads and prioritizes Web and digital content projects following UX best practices. Coordinates needs between IT and Marketing, acts as Product Owner & Super-User for Marketing & Communication projects, and ensures the quality of digital deliverables.
Google Certified & Real Estate Photographer
Sphère Média (Founder)
Switzerland
2014 – 2016
Created 360° virtual tours and commercial photos for businesses and real estate (HDR, UGA), distributed online and in print.
Web & Graphic Designer
e-novinfo
Marin-Epagnier
2012 – 2015
Designed websites and web content.
Training & Qualifications
Professional Scrum Product Owner II (PSPO II)
Advanced product ownership: complex stakeholder management, product strategy, and value-driven decision making in Scrum.
Professional Scrum Product Owner I (PSPO I)
Validated knowledge of Scrum and the Product Owner role: backlog management, value maximization, and effective collaboration with Scrum Teams and stakeholders.
Professional Scrum Fundamentals Training
Foundational training covering Scrum theory, roles, events, and artifacts as the basis for effective Scrum Team practice.
Goethe-Zertifikat B1
Independent-level German language proficiency certificate, validating the ability to work and communicate confidently with German-speaking teams and partners.
Google Project Management
Launch, plan and manage traditional and agile projects using practical tools acquired through six courses developed by Google.
PRINCE2 Foundation
Product prioritization, interdisciplinary coordination, strategic alignment and resource optimization to maximize user and business value.
Google UX Design
Seven courses developed by Google with practical assessments designed to prepare learners for UX design.
Coorpacademy
Obtained certifications in Leadership, Artificial Intelligence, Agility, Marketing, and User Experience.
Neuromarketing Certificate
Studied neuromarketing applied to sales and advertising.
Google Street View Trusted (Business View)
Google Certified Photographer.
Federal VET Diploma in Mediamatics
Grade: Good, commercial focus.
Google Trailblazer
Member of a winning Junior Web Award team.